Experience-oriented applications of digital technology in knowledge dissemination and marketing

This project explores the innovative applications of interactive digital technologies in the areas of knowledge dissemination and marketing. One of the resulting contributions of the project is to contribute to developing Danish competence in this field to the wider benefit of institutions of knowledge dissemination, manufacturers and the retail sector in general, as well as to the benefit of the field of advertising and marketing in particular.

Retailers today not only present their products by showing them, but, increasingly, by staging them with the aim of attracting and holding on to the customer by creating fascinating experiences. A similar development is evident in international wholesaling.
In museums, a dramatic development has occurred over the past thirty to forty years. From the museums of the 1960s, where visitors viewed the objects on display in glass showcases along with the accompanying information on signs, to the items exhibited in the subsequent decades being shown in a setting of some sort, and later, to an increasing extent, this has been supplemented by various ways of activating the visitor such as by giving the museum visitors tasks to be completed by paying attention to the information presented in the collection.

Partners

Gumlink

Presenting product information at a sales convention.
[Read more]

The Salling Department Store

Intriguing and innovative department store experiences.
[Read more]

7th Heaven Centre for Children

Conveying the mood and atmosphere of literature to children
[Read more]

The Danish Electricity Museum

Playful and engaging exhibits at the science centre.
[Read more]

Useful Links

As part of the project, we have created a weblog on interaction and experience design that we continuously update. The weblog contains links and information about a wide variety of projects in the area of interaction and experience design, and can be found at www.digitalexperience.dk

People and Partners

Kim Halskov	Project manager
Morten Lervig	Production manager
Peter Dalsgård	Ph.D. Studen

The partners are Elmuseet, Gumlink A/S, Stormagasin Salling A/S and Zentropa Interaction.

Experience-oriented applications is funded by The Danish Ministry of Science, Technology and Innovation, The IT-corridor, for the period February 2005 to July 2006.

Publications

Madsen, K.H. og Dalsgård, P.: Early Experiences from an Inspiration Card Workshop. Proceedings of DHRS. Copenhagen, Denmark, 2005.

Halskov, K. og Dalsgård, P. (2006): Inspiration Card Workshops. In Proceedings of DIS 2006, (2-11).

Fritsch, J. Dalsgård, P. og Dindler, C.: The Energy Table Augmenting the Exhibition Space at The Danish Electricity Museum. In Proceedings of Scandinavian Student Interaction Design Conference, 2006.

Halskov, K. og Dalsgård, P.: Real Life Experiences with Experience Design. In Proceedings of NordiCHI, 2006.

Halskov, K. og Dalsgård, P.: The Emergence of Ideas: The interplay between sources of inspiration and emerging design concepts. Journal of CoDesign, vol 4 2007.